Brand & Creative Strategy
Positioning, messaging, customer perception, campaign thinking, and helping businesses make better creative decisions before jumping into deliverables.
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Let’s talk about what’s not working.
If you have a brand, customer, marketing, or experience problem that needs more than another round of decoration, I’d like to hear about it.
Get in touch
Tell me what you’re trying to solve.
You do not need a polished brief. Tell me what the business is doing, what feels wrong, what you are trying to change, or where customers seem to be getting lost. That is usually enough to start a useful conversation.
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Based in
Raleigh / Triangle, North Carolina
Open to
Brand strategy · Creative strategy · Experiential · Customer experience
Work style
Local, hybrid, remote, freelance, contract, or full-time
The kind of work I want more of.
I’m most useful when the assignment sits somewhere between business, brand, customer behavior, creative direction, and execution.
Experiential & Events
Events, branded environments, activations, sponsorship integration, retail experiences, and physical customer touchpoints.
Identity in the Real World
Brand systems that need to survive signage, apparel, vehicles, print, spaces, packaging, merchandising, and actual customer use.